銆?span style="font-family: Calibri;">CPS涓畨緗?cps.com.cn銆?
涓滃崡浜氬湴鍖烘垚涓衡�滃嚭嫻封�濋楗介ソ涔嬪悗錛屽嵃灝箋�佹嘲鍥姐�佽秺鍗楃瓑鍚勫浗鐨勪笉鍚屼篃瓚婃潵瓚婄獊鍑恒�?/span>
涓嶄箙鍓嶏紝CPS涓畨緗戝凡鍙戝竷銆婃嘲鍥斤紝涓�涓鍥藉唴瀹夐槻鍘傚晢浣庝及鐨勬搗澶栧競(jìng)鍦恒�嬶紝鍓栨瀽浜?jiǎn)鍑簨逛h嘲鍥界殑鏈洪亣鍜岄樆紕嶃�傛湰嬈¤秺鍗楀畨闃插競(jìng)鍦烘槸鈥滃嚭嫻封�濈殑緇瘒錛屽悗鏈熷皢鎸佺畫鏇存柊鍑烘搗鐩稿叧鍐呭錛岃蛋榪涘嵃灝箋�佹柊鍔犲潯絳夊涓搗澶栧競(jìng)鍦猴紝鍏ㄦ柟浣嶄負(fù)澶у瑙ｈ鍥藉唴瀹夐槻鍘傚晢鍑烘搗鐨勫晢鏈哄拰闃葷鍥犵礌錛屽姪鍔涘ぇ瀹墮『鍒╁嚭嫻楓�?/span>
鍏朵腑錛岃秺鍗楀嚟鍊熷姵鍔ㄥ姏銆佺◣鏀跺拰鍦熷湴絳夊縐嶄紭鎯犳斂絳栨垚涓轟笉灝戝浗鍐呭畨闃插巶鍟嗘搗澶栨姇璧勶紝瀹炵幇鏈湴鍒墮�犲拰涓氬姟鏈湴鍖栵紝婊¤凍鍥介檯瀹㈡埛闇�姹傜殑閲嶈鍦板尯涔嬩竴銆?/span>
鍥犺�岋紝鍦ㄥ綋涓嬪浗鍐呭畨闃插競(jìng)鍦衡�滃唴鍗封�濓紝鎸佷箙鐨勪環(huán)鏍兼垬鍘嬪姏涔嬩笅錛岃秺鍗楁垚涓哄浗鍐呬笉灝戞湁瀹炲姏榪涜嫻峰鎶曡祫寤鴻鐨勫畨闃插巶鍟嗙殑鏂伴�夋嫨銆?/span>
涓庢鍚屾椂錛屾嵁瓚婂崡Company鐨勭粺璁★紝瓚婂崡鎽勫儚澶村競(jìng)鍦烘槸涓滃崡浜氬湴鍖哄闀挎渶蹇殑錛岄璁?span style="font-size: 18px; font-family: Calibri;">2020-2026騫村勾绱澧為暱鐜囦負(fù)8.6%銆?span style="font-size: 18px; font-family: Calibri;">2021 騫達(dá)紝瓚婂崡榪涘彛鎽勫儚澶存暟閲忔帴榪?500涓囧彴錛屽湪浜ч噺鏂歸潰浠呮浜庢櫤鑳芥墜鏈鴻繘鍙ｉ噺銆?/span>
瓚婂崡錛岃秺鏉ヨ秺鐐欐墜鍙儹銆?/span>
闇�姹傛鐩?/span>
褰撳墠錛岃秺鍗楀拰娉板浗鎴愪負(fù)鐩戞帶鎽勫儚澶翠駭鍝侀渶姹傚鍔胯繀鐚涚殑涓や釜鍦板尯銆?/span>
鍏朵腑錛岃秺鍗楀鎽勫儚澶寸殑闇�姹傞潪甯稿ぇ錛岄櫎姘戠敤闇�姹備箣澶栵紝鐩戞帶鎽勫儚澶翠篃澶ч噺鐢ㄤ簬鍏叡瀹夊叏鍩虹璁炬柦涓紝40%鏄熀紜�璁炬柦鎽勫儚澶達(dá)紝30%鏄晢鐢ㄦ憚鍍忓ご錛?span style="font-size: 18px; font-family: Calibri;">20%鏄鐢ㄦ憚鍍忓ご銆?/span>
鎹祫鏂欐樉紺猴紝瓚婂崡榪涘彛鐨勭洃鎺ф憚鍍忓ご90%鏉ヨ嚜涓浗鍝佺墝錛屽叾鍩虹璁炬柦IPC涓昏鏄搗搴峰拰澶у崕鍝佺墝錛屾秷璐?span style="font-size: 18px; font-family: Calibri;">IPC鏈?span style="font-size: 18px; font-family: Calibri;">TP錛岃悿鐭籌紝涔愭錛涚櫧鐗屼富瑕佹槸鎶�濞佹柟妗堬紝涔熸湁涓�浜涚數(shù)鍟嗗皬浼楀搧鐗屻�?/span>
鎬諱綋鑰岃█錛屽湪宸ㄥぇ鐨勫競(jìng)鍦洪渶姹傞潰鍓嶏紝瓚婂崡鐨勭洃鎺ф憚鍍忓ご浜у搧榪涘彛姣旈噸杈冮珮錛屼篃涓哄浗鍐呭畨闃插巶鍟嗗嚭嫻峰垱閫犱簡(jiǎn)鍏堟満銆?/span>
涓庢鍚屾椂錛岃秺鍗楁槸涓滃崡浜氱綉璐闀挎渶蹇殑鍥藉銆傛嵁鐩稿叧鏁版嵁鏄劇ず錛岀洰鍓嶈秺鍗楁湁瓚?span style="font-size: 18px; font-family: Calibri;">7000涓囩ぞ浜ゅ獟浣撶敤鎴鳳紝涓虹ぞ浜ょ數(shù)鍟嗙殑鍙戝睍鎻愪緵浜?jiǎn)浼樿川鐨勫湡澹ゅ拰鐜銆傛嵁棰勬祴錛屽埌2025騫達(dá)紝瓚婂崡紺句氦鐢?shù)鍟嗗競(jìng)鍦鸿妯畣瓒厴q?span style="font-size: 18px; font-family: Calibri;">1.2浜跨編鍏冦�?/span>
鎹?zhèn)夊Q岃秺鍗楁渶澶х殑浜斾釜鐢?shù)鍟嗱q沖彴錛?span style="font-size: 18px; font-family: Calibri;">Shopee銆?span style="font-size: 18px; font-family: Calibri;">Lazada銆?span style="font-size: 18px; font-family: Calibri;">TikTok Shop銆?span style="font-size: 18px; font-family: Calibri;">Tiki銆?span style="font-size: 18px; font-family: Calibri;">Sendo錛夌殑鎬繪敹鍏ラ璁″皢緇х畫澶у箙澧為暱錛屽埌2024騫村皢杈懼埌310涓囦嚎瓚婂崡鐩撅紝姣?span style="font-size: 18px; font-family: Calibri;">2023騫村闀?span style="font-size: 18px; font-family: Calibri;">35%銆?/span>
鍦ㄥ競(jìng)鍦洪渶姹傚拰鐢?shù)鍟嗘笭閬撳弻鎷撳睍鐨勫墠鎻愪笅锛尛憣櫑伃憡鍗楀畨闃插競(jìng)鍦虹殑绾㈠埄鍙銆傚湪姝ゅ熀紜�涓婏紝榪涜浜т笟杞Щ錛屽湪鏈湴鍒墮�犱笂鏀彇鏇村浼樺娍錛屼篃鏇村鏄撴墦寮�瓚婂崡鐨勫畨闃插競(jìng)鍦恒�?/span>
浜т笟閾捐漿縐?/span>
闅忕潃涓浗鐨勪駭涓氬寲鍗囩駭錛屼笉灝戝姵鍔ㄥ瘑闆嗗瀷鐨勪駭涓氱殕鍚戝姵鍔ㄥ姏鏇翠負(fù)寤変環(huán)鐨勪笢鍗椾簹鍦板尯榪佺Щ銆傚叾涓洜瓚婂崡涓庡鍥界璁簡(jiǎn)鑷敱璐告槗鍗忚錛屽崰鎹嚭鍙ｄ紭鍔褲�?/span>
鍚屾椂錛屽湪榪涘彛姣旈噸搴炲ぇ銆侀殣縐佸畨鍏ㄥ彈濞佽儊鐨勫鍐典笅錛屽綋鍓嶈秺鍗楀畨闃茶涓氱殑鐢熶駭閾炬湰鍦板寲闇�姹傛�ュ垏錛屼駭鍝佸崌綰ц秼鍔挎槑鏄俱�?/span>
鍩轟簬姝わ紝涓轟簡(jiǎn)鍚稿紩澶栧浗鎶曡祫錛岃秺鍗楁斂搴滄彁渚涗簡(jiǎn)涓�緋誨垪鐨勬敮鎸佹帾鏂藉拰浼樻儬鏀跨瓥銆傝繖浜涙斂絳栨兜鐩栦簡(jiǎn)紼庢敹鍑忓厤銆佸湡鍦頒嬌鐢ㄦ潈銆佹搗鍏充究鍒╀互鍙?qiáng)琛屾斂瀹℃壒绠�鍖栫瓑鏂歸潰錛屾暣浣撹惀鍟嗙幆澧冧篃涓嶆柇鎻愬崌銆?/span>
鎹?span style="font-size: 18px; font-family: Calibri;">CPS涓畨緗戣蛋璁夸簡(jiǎn)瑙ｏ紝榪戝勾鏉ワ紝涓浗浜т笟杞Щ鍒頒笢鍗椾簹宸叉垚瓚嬪娍錛屽ぇ瀹剁啛鐭ョ殑vivo銆?span style="font-size: 18px; font-family: Calibri;">OPPO銆佸皬綾崇瓑鎵嬫満浜т笟閾懼氨鏈変竴娉㈤娼�傚浠婏紝瀹夐槻浜т笟涔熸湁涓嶅皯鍘傚晢鍦ㄦ搗澶栧緩鍘傦紝璇稿鏅槼縐戞妧鍦ㄨ秺鍗楀凡鏈夊伐鍘傦紝浠モ�滃綋鍦頒漢緇勮+涓浗浜鴻川媯�(gè)鈥濈殑緇勫悎灝嗘搗澶栧緩鍘傛姇璧勭殑浼樺娍鏈�澶у寲錛屾洿濂藉湴瀹炵幇閲忎駭鍜屽畾鍒跺寲闇�姹傘�?/span>
涓氬唴浜哄＋琛ㄧず錛氣�滄兂瑕佹墦寮�瓚婂崡甯?jìng)鍦哄Q屾湰鍦熷寲鐨勫搧鐗屽拰钀ラ攢寰堝叧閿�傚洜鑰岋紝鐩告瘮榪涘彛姣旈噸鐨勭緝鍑忥紝灝嗕駭涓氶摼榪涜杞Щ鐨勬柟寮忔洿鏈夋�т環(huán)姣斻�傗�?/span>
浼楁墍鍛ㄧ煡錛岃秺鍗楁澶勪簬浜哄彛綰㈠埄鏈燂紝浜哄彛緇撴瀯姣斾腑鍥芥洿涓哄勾杞誨寲錛屼笖鑰侀緞鍖栫殑瓚嬪娍寮變簬涓浗錛岃繖灝變負(fù)鐩稿寤変環(huán)鐨勫姵鍔ㄥ姏鎵撲笅鍧氬疄鍩虹銆?/span>
闄ゆ涔嬪錛屸�滅壒鍒槸鍖呰鐨勬敼鑹紝浠ヨ秺鍗楁枃涓轟富錛屼環(huán)鏍間翰姘戞墠鑳芥洿濂藉湴榪涘叆涔板瑙嗚銆傚湪娓犻亾鐨勫紑鎷撲腑錛屾牴鎹綋鍦版儏鍐佃繘琛岃皟鐮斻�佽瘯閿�鍜屾敼鑹紝鍦ㄦ湰鍦熷寲涓嬪姛澶紝鍋氬ソ瀹氬埗鍖栫殑闇�姹傦紝鎵嶈兘鏇村ソ鍦版墦寮�甯?jìng)鍦恒�傗�?/span>
鎹笟鍐呬漢澹�忛湶錛屽湪浜т笟閾捐漿縐伙紝褰撳湴寤哄巶鐨勯渶姹備笅錛岃淇濇寔灝婇噸錛岀敱浜庡綋鍦扮殑鏁堢巼鐩告瘮鍥藉唴浣庡緢澶氾紝榪樻槸闇�瑕侀�傚簲瓚婂崡鐨勮妭濂忓幓淇濇寔榪愪綔銆傚悓鏃訛紝涓嶇鏄湪褰撳湴娉ㄥ唽鍏徃榪樻槸浣滀負(fù)澶栧浗浼佷笟錛屾兂瑕佽幏寰楁洿闀胯繙鐨勫彂灞曪紝闇�瑕佹洿鍔犺鑼冨寲錛屽皧閲嶅綋鍦扮殑鐩稿叧鏀跨瓥娉曡鍜屾枃鍖栭淇椼�?/span>
涓嶅緗枒鐨勬槸錛屽湪鍥藉唴鐨勨�滃嚭嫻風(fēng)儹鈥濅箣涓嬶紝瓚婂崡浣滀負(fù)鏂頒竴杞叏鐞冧駭涓氳漿縐葷殑閲嶈闃靛湴錛岃秺鏉ヨ秺澶氫漢鍘誨綋鍦版姇璧勫拰钀藉湴錛屼漢鍙ｇ孩鍒╁甫鏉ョ殑鍔沖姩鍔涗紭鍔褲�佺◣鏀跺拰鍦熷湴浼樻儬鏀跨瓥銆佽嚜鐢辮錘鏄撳崗瀹氱瓑澶氶噸鏈夊埄鍥犵礌錛屼篃鍦ㄥ姞閫熶駭涓氶摼杞Щ鐨勮惤鍦板寲銆?/span>
瀵逛簬涓浗浼佷笟鑰岃█錛屸�滆惤鍦拌秺鍗楋紝榪樻槸寰楁牴鎹叾琛屼笟鍓嶆櫙錛屼駭鍝佺姸鍐碉紝澶氳皟鐮斿拰鑰冨療褰撳湴甯?jìng)鍦哄Q岀粨鍚堢Щ鍔ㄥ寲鐨勮秼鍔匡紝鍋氳繘涓�姝ョ殑鏂規(guī)銆傗�濅笟鍐呬漢澹己璋冦�?/span>